Since you promote and sell the products you create on online platforms, you are in charge of the kitchen, the display, and the hospitality of your business. In other words, you are doing one of the most active and demanding jobs of our day.
We guess it must be pretty intense. We’re also sure it requires good planning. What kind of tools do you have in your hands; can we ask for some advice?
Yes, it’s been very intense from the very beginning. Like many start-ups, abtira began as a one-man (or one-woman) show. At first, I did absolutely everything, from researching ingredients and formulating, through finding bottles and designing labels, to marketing and shipping. Yes, there was planning involved, but I think at that stage it was more of madness, an obsession to create what my head and heart were dictating.
It took one year before I hired an assistant and, soon after, an administrator. The one-person show was no longer possible; I was human after all and had human limits. Proper planning started then because it was at that point that I decided to make abtira a legit business. I suddenly had to manage a team, make a budget for the future. Two years that followed were basically a lot of planning and micro-management. It was exhilarating, but also a hell at the same time; I had to learn to delegate and trust others.
As abtira team was growing, very fast I understood that team was everything. Each person that joined, one by one, formed a new pillar without which we would fall. I think it was a lot of pressure for the people whom I hired. I don’t think it’s for everybody, and I am forever grateful to all of them for enduring these years with me; because more than anything I was battling with myself all that time, with the whole load, with suddenly having to be a leader (a role for which I never planned), all the while trying for us to be more like a family rather than a hierarchy.
So, yes, team is my advice to all businesses. I think that in our team we have truly learned to be there for each other…